Social Media Marketing & Advertising (Social Ads)

Social Ads are a type of paid advertising that utilises social networks such as Facebook, Twitter, Instagram and other social media channels.

Social Ads are managed on different advertising platforms. 
Social Ads allows businesses and individuals to create personalised ads by using various data sources including user behaviour and demographics. 

Types of Social Media Ads;

• Static Image Ads: Most common and allows business to promote products and services visually.
  Users are more likely to react to a visual ad over text.
  The ads have actionable buttons to redirect users to relevant pages on website.
• Video Ads: Best for visually appealing content.
  Videos need to be short and straight to the point.
• Stories Ads: Are full screen stories that can use both photos and videos.
  FB ads last 6 seconds and Insta ads last 120 seconds.
  They can only be viewed for 24 hours.
• Messenger Ads: Are placed in chats, they are a 1:1 conversation a consumer has with a brand, they can be used to start automated conversations with potential customers.

Social Ads are a quick and effective way to connect with consumers and boost marketing campaigns.
Social Media Ads are a cost effective perfect for start up and smaller businesses as they offer a higher return on investment for a lower cost.
Remember when choosing a platform each has its own audience.
Choose a platform where your ideal customers are.

Social Media Marketing & advertising is critical because it allows you to hyper-target specific users, build an audience database and directly track your return on investment.

Find out more about Iliyah Digital Marketing’s Social Media Marketing & Ads packages.

CLICK HERE FOR SOCIAL MEDIA ADS PACKAGES!